We are extremely proud to announce our association with the Wikimedia Foundation to produce unique and compelling stories for our inspired readers and to empower the idea of free knowledge equity.

The Wikimedia Foundation is the world renowned nonprofit charitable organization that hosts Wikipedia and other free knowledge projects with a commitment to providing free and open access to information to everyone around the world. More than 300K editors contribute to Wikimedia projects every month. On the other hand, through captivating storytelling, Paperclip aims to inform, engage and empower an inspired audience and deepen their awareness of India’s diverse social, cultural and democratic fabric. This collaboration is a cornerstone of our commitment to the knowledge revolution inspired by the Wikimedia Foundation and to spread information through engaging storytelling.



FIFA World Cup 2022 is in full swing, and we took this opportunity to produce the series ‘Football Unheard’ as a collaboration with the Foundation, possibly first of many in the future. We are curating fascinating anecdotes based on the vast knowledge repositories of Wikipedia and Wikimedia Commons, weaving them together and transforming them into short, engaging and appealing storytelling formats for our 40K+ readers of Indian demography. The experimental series will consist of a few handpicked stories, with topics ranging from little known tales curated from colonial India and its bewildering connection to world football. 

This collaboration is focused on goals that serve as a shared commitment towards the free knowledge movement. While it aims to increase awareness and comprehension of the rich and inclusive heritage of the Indian subcontinent and its astonishing global influence, it also strives to invoke the impact of storytelling as a new format of representing encyclopedic information and further Wikimedia’s commitment to innovate in the free knowledge space. The new series of Football Unheard will come out weekly in November and December 2022, and you can read them in our twitter timeline and in the website.

You can read more about the collaboration in this Wikimedia blogpost.